The new curves, inspired by the design of our new vehicles, reflect Sides’ commitment to innovation and design.

The iconic “S”-shaped flame is redesigned with a more dynamic appearance.

The new visual identity also features a tagline, “Design to protect”.
It reflects two key elements :

  • our primary goal: to design the very best life-saving and asset protection equipment available
  • our expertise in innovation.

This new brand identity reflects our ambition to drive the Sides experience forward.